RoomRack + Google Hotel Ads
Google Hotel Ads for direct bookings
Put your direct booking option in front of travelers searching for hotels on Google.
Connect your property's online rates and availability with supported Google Hotel Ads workflows and direct travelers towards your own booking journey.
Visibility, placement and performance depend on campaign configuration, the data supplied to Google and Google's platform rules.
- 1Traveler searches for a hotel
- 2The property's rate may be shown
- 3Traveler selects the booking option
- 4Direct booking page
- 5Reservation completed in the connected booking environment
What are Google Hotel Ads?
Google Hotel Ads are hotel-specific advertising placements that can appear when travelers search for accommodation across relevant Google hotel-search experiences.
They can show information such as rates and booking links and direct the traveler to an appropriate landing page to complete the reservation.
Where travelers are already looking for a stay.
Hotel and booking options can appear across relevant Google hotel-search experiences such as Search and Maps, depending on the product, query and configuration.
How does the connection work?
- 01
Property setup
The property needs the required details and an appropriate booking presence for the connection.
- 02
Rates & availability
Relevant rate and availability information is supplied to Google through the active technical integration.
- 03
Eligible Google placement
When the relevant conditions are met, Google may show the booking option in appropriate hotel-search experiences.
- 04
Direct booking journey
The traveler can be taken to the connected booking page to complete the reservation.
The role of RoomRack.
RoomRack can support the technical workflow connecting hotel availability and the booking journey with the relevant Google hotel advertising environment, depending on the active implementation.
RoomRack does not determine ad placement or guarantee a specific number of bookings.
Technical connectivity and advertising campaign management are separate parts of a Google Hotel Ads setup.
Another route into your direct booking journey.
When travelers select your booking option on Google, they can be directed to the booking environment configured for the property.
This gives the hotel another channel for competing for direct bookings alongside third-party booking options.
Be present while travelers compare accommodation options.
Hotel Ads can appear in experiences where travelers are reviewing hotels, dates and prices, creating a relevant touchpoint close to the booking decision.
Create more opportunities for direct bookings.
- More opportunities for direct booking
- Presence during hotel comparison
- Connection to your own booking journey
- More control over direct-booking strategy
- Use of current rates and availability
- Campaign performance measurement
More control over your direct-booking strategy: Google Hotel Ads can form part of a broader direct-booking strategy, giving properties more control over how their own booking option is presented.
Accurate rates and availability.
The connection relies on supplying appropriate and current rate and availability data to Google through the active technical workflow.
Google Hotel Ads cost and campaign strategy depend on the bidding model, Google Ads account and campaign configuration.
Google Hotel Ads and free booking links are not the same.
Google provides both paid Hotel Ads and separate free booking links.
Availability of free booking links through RoomRack depends on the active technical connection and is not yet a confirmed capability.
Google Hotel Center & Google Ads
Depending on the implementation, the connection may involve Google Hotel Center and Google Ads as part of Google's hotel advertising infrastructure.
From Google to your own booking engine.
The direct-booking journey is designed to take the traveler from the booking option shown on Google to the booking page configured for the hotel.
Where a compatible RoomRack booking workflow is used, this journey can connect with RoomRack Booking Engine according to the active implementation.
Compatibility with a different booking engine is evaluated by system and implementation.
Alongside other booking choices.
Your own booking option can appear alongside other available booking choices, allowing the property to participate directly in the comparison travelers are already making.
Reviewing performance.
Campaign performance can be reviewed through Google's available reporting tools. Any additional reporting within RoomRack depends on the active integration and must be confirmed separately.
For properties focused on strengthening direct booking.
Google Hotel Ads connectivity is relevant for eligible hotels and hospitality businesses with an online booking presence that want to surface their own booking option to travelers searching for accommodation on Google.
Frequently asked questions
What are Google Hotel Ads?
They are hotel-specific advertising placements that can appear when travelers search for accommodation on Google. They can show a rate and a booking link to an appropriate booking page.
Where can Google Hotel Ads appear?
Across relevant Google hotel-search experiences such as Search and Maps. Appearance depends on the product, query and configuration, and is not guaranteed.
How does RoomRack connect with Google Hotel Ads?
RoomRack can support the technical workflow between property data, the online booking journey and the relevant Google hotel advertising environment, depending on the active implementation. The exact integration scope is confirmed for each setup.
Do I need a Booking Engine?
A direct-booking flow requires an appropriate booking destination where the traveler can complete the reservation. Compatibility with RoomRack Booking Engine or another booking engine depends on the active technical implementation.
Can I use a different Booking Engine?
Compatibility with a different Booking Engine is evaluated by system and implementation. The RoomRack team can advise on your setup.
How are rates and availability updated?
The connection relies on supplying appropriate and current rate and availability data to Google through the active technical workflow. The accuracy of this data is important for the connection to work correctly.
Are Google Hotel Ads free?
No. Google Hotel Ads are a paid advertising solution, with cost depending on campaign configuration and strategy. Google also provides separate free booking links, which are not the same product.
What is the difference between Google Hotel Ads and free booking links?
Google provides both paid Hotel Ads and separate free booking links. Availability of free booking links through RoomRack depends on the active technical connection and is not yet a confirmed capability.
Can I continue working with OTAs?
Yes. Your own booking option can appear alongside other available booking choices, without changing your work with other channels.
Do Google Hotel Ads guarantee more direct bookings?
No. Google Hotel Ads can create additional opportunities for direct bookings, but performance depends on factors such as demand, rates, availability, campaign configuration and the overall booking experience.
Who manages the Google Ads budget?
Advertising budget and campaign strategy are managed through the relevant Google Ads environment by the account owner or authorised manager. Technical connectivity through RoomRack does not by itself mean that RoomRack manages the advertising budget.
Bring your own booking option closer to the traveler.
See how supported Google Hotel Ads connectivity can fit into your property's direct-booking strategy.